EVAlution Creative

I got into advertising and branding because I’m fascinated by the psychology of it all. The effect of color on buying trends is particularly interesting, which is why I’m so intrigued by Pantone’s color trend reports. 

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Martin Lindstrom was on the Today Show this morning to promote his new book, Brandwashing: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

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The information is being touted as “a shocking behind-the-scenes account” so I’m pretty excited. I’ll need to buy the book instead of the Kindle version, so I can see the color portions. If only I had an iPad…sigh.

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