DEADLINES — DeadlineS are our enemies. Creativity takes time. If clients don’t give enough time to agencies they will only come up with first ideas. To prove this hypothesis to clients, this agency produced a film and sent it to clients.
How many times have I been asked to knock out a project “real quick”? Hundreds.
This is truly the most frustrating thing about my job. Clients/bosses want things now. They want to launch it or bill it — by the end of the month, the end of the week, the end of the day, before the meeting! Doing my best work takes time. I need to process the input, do some research, and percolate on it. Sleep on it. Noodle it.
As I look back through the awards I’ve won over the years, I can see that those rush projects rarely won. The most honored and most successful designs are the ones where I was allowed the time to really think things through and refine them to perfection.
(Source: adsoftheworld.com)
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About me
I'm happiest when I'm creating things — whether it's a logo, a brochure or a necklace — I love to explore my creativity and see what happens.
